Collaboration to drive regional population growth

November 10, 2020

Collaboration to drive regional population growth

The Regional Australia Institute (RAI) has officially launched the Regional Activators Alliance – a new body designed to help create its National Awareness Campaign aimed at driving population to the regions.

Spencer Gulf Cities, Uni Hub Spencer Gulf and Regional Development Australia Yorke & Mid North, have joined forces to participate as a member of the Regional Activators Alliance.

The campaign will gauge the sentiment of metropolitan Australians through qualitative research. It will span a three-year period and focus on the development, implementation, and evaluation of an integrated marketing and communications campaign to promote the opportunities of living, working, and investing in regional Australia.

Regional Australia Institute CEO Liz Ritchie: “I am delighted to welcome Spencer Gulf Cities to the national Alliance table, I know that their passion, insights and knowledge will be invaluable, and they will help to amplify the campaign reach.  In addition, they will also provide a direct connection to driving local campaigns in the regions - this is vital,” Liz Ritchie said.

“This campaign is a once in a lifetime impact project that the RAI is incredibility honoured to be developing. Promoting Regional Australia is a shared responsibility, and our Alliance members will be at the forefront of this powerful national movement to change the narrative,” Ms Ritchie said.

Spencer Gulf Cities Executive Officer Leonie Boothby: “The Spencer Gulf Cities of Whyalla, Port Pirie and Port Augusta have a significant pipeline of future economic growth potential (estimated at over $15 billion and 9000 jobs) across a range of industries. Spencer Gulf Cities is working collaboratively with regional stakeholders to not only upskill local workers to take up these jobs but also on attracting new residents to the region,” Leonie Boothby said.

“Spencer Gulf Cities is representing Uni Hub Spencer Gulf and Regional Development Australia Yorke & Mid North as part of the national alliance and looks forward to working together to increase town and city populations across the region”, Ms Boothby said.

Uni Hub Spencer Gulf CEO Anita Crisp: “We have so many amazing career opportunities in our region, but we often struggle to attract a professional and technical workforce. The goal of Uni Hub is to help ‘grow our own’ local skilled workforce by providing locally supported university study options. We are really excited to be part of the RAI’s national campaign and promote the fantastic career pathways and opportunities right across Regional Australia, including in our region.”

Regional Development Australia Yorke & Mid North CEO Kelly-Anne Saffin:  “Yorke and Mid North is an amazing place to work, live and grow a business.  We need to be proud of this and elevate ourselves to the national stage. We currently promote where we highlight our colourful tapestry of small towns, post job vacancies, highlight the amenities that exist and aim to celebrate all that is special about Yorke and Mid North.”

For more information on the Regional Activators Alliance, please go to

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